Recently, a series of ‘photo shoots’, officially published by Rayli magazine (瑞丽) have been all the rage in China. The photos show an ‘average’ middle aged woman doing the exact same pose, wearing the exact same makeup, and standing in the exact same lighting as a professional during their makeup/fashion shoots. The magazine commented that consumers look at the beautiful models in magazines, then become obsessed with getting the makeup that model is wearing to achieve the same effect. Then, Rayli asks, “With this woman having the same makeup, same pose – how are the results?” See for yourself.
As a makeup blogger, I indeed was shaken by these pictures, because it made me re-evaluate what exactly is being sold to makeup wearers – the product itself or the pretty face in the advertisement. Photoshop and beautiful models try to seduce us into buying makeup by saying: your face will practically change after using this product! Many makeup bloggers advocate for the power of makeup to reinvent oneself. Here, we must take a second to doubt that – makeup certainly has its limits and can negatively transform a woman’s self-confidence.